In addition to a report on the
ACP's postal-rate advocacy program, this year's ACP
Convention will feature a special workshop on designing a
mail piece to minimize the postage and maximize its delivery
to its intended recipient quickly and reliably.
Designing a mail piece so that
it effectively conveys a message or elicits a desired
response is challenging enough. Delivery reliability and
cost present a unique set of challenges. How to accommodate
both objectives is the key to success, says Kerry Still,
mail
technology manager for IPC Printing Services in Saint
Joseph, Mich.
Join Kerry on Tuesday, April
22, as he
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Still
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shows you how to get your
domestic and international mail from sender to addressee
without becoming a “postal expert.” By providing the tools
needed to conduct successful mailings, he will show you how
to turn your mail into your most effective communication
tool!
Participants in
this session will learn about:
-
The tricks of
using mail shapes to your advantage
-
How to select
the class of mail that is best for you
-
When to use USPS
international mail or remail
-
Mail trends to
be aware of in the future
This is a lively session
presented in easy to understand language that will empower
the mail piece designer.
Kerry
holds a Bachelors degree from Michigan State University, and
is a graduate of the USPS Content and Preparation of
Periodicals Mailings course. In addition to regularly
speaking at the National Postal Forum, Mailcom and other
events around the country, he has written articles for
Mail Journal and Mailing and Systems Technology
Magazine. He has also served on the Periodicals Product
Redesign Workgroup and the Flats Sequencing System
Workgroup. Kerry is a Certified Mail & Distribution Systems
Manager, Certified Mail Manager, a Mailpiece Quality Control
Specialist, and a Certified Training Manager.
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