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The 2007 fall training session offered by the
Associated Church Press and the Evangelical Press
Association will take place Friday, Oct. 5, in
Chicago.
The program will focus on making the most of
Internet presence. In just one day you'll learn:
Everything you need to know about Christian blogs
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How to build traffic. |
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How to build a blog network for a magazine or
newspaper. |
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The language of blogging: (social networking,
blogrolling, etc.) |
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Google page rankings |
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How to leverage print intellectual property in
an online community. |
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Web 2.0 technology and its negative impact on
print media |
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Q & A session |
How it worked: Trial and error at The Lutheran's
membership site
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How to develop online memberships for print
subscribers and non-subscribers. |
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How to determine where to put "the wall" between
members and non-members. |
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How to use site statistics to analyze and refine
site membership models. |
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Issues to consider when removing user postings.
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Legal issues surrounding the sale of archived
articles. |
How to go digital with your print magazine
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Learn how digital editions can boost your
circulation, lower the cost of outreach
(especially to international audiences), and
enhance your brand via support for blogging and
social networks. |
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Gain insight into digital edition costs, savings
and new sources of revenue. |
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Understand how digital editions can improve the
metrics for your web site with increased
traffic, better overall search engine
optimization. |
The training session begins with an continental
breakfast at 8:30 a.m., and the program runs from 9
a.m. to 2 p.m. with a break for lunch (included).
The cost is just $140 for ACP or EPA members ($195
for non-members). Learn about:
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