Best Practices Summit

The Best Practices Summit is an virtual Summit that shares the best of ACP knowledge. Come away with actionable information that can help your organization now. Three 45-minute sessions will help ACP members understand how others are using AI, engaging readers with unique ways of telling stories, and revenue generation ideas that work.


We’ll also have a brief general session to strengthen relationships between members.


Panel 1: AI in Faith-Based Media – Tools and Practices You Can Use Now 


Focus: Practical, accessible AI uses that small-to-mid Christian media orgs can adopt without big tech budgets.
Seed Ideas:

  • Ten ways to use AI: Personal, reporting, organization
  • Automating routine newsroom tasks (summaries, transcripts, headlines, social snippets).
  • Using AI to enhance—but not replace—editorial voice.
  • Ethical concerns for Christian media: bias, accuracy, human accountability.
  • Case study: How a small Christian publication used AI to expand reach or cut production time.


Panel Mix: Tech-savvy editor, digital content manager, journalist experimenting with AI, ethicist.


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Panel 2: Engaging Readers with New Storytelling Approaches 


Focus: Creative ways faith-based outlets are making content more compelling.
Seed Ideas:

  • Visual storytelling: infographics, photo essays, reels/TikToks for religious audiences.
  • Interactive stories (polls, quizzes, comment-driven features).
  • Podcasting as storytelling (short daily devotionals, behind-the-scenes interviews, narrative podcasts).
  • Reader/community contributions (letters, first-person faith stories, testimony-based reporting).
  • Using newsletters as a primary storytelling channel (personal, reflective, “pastoral” tone).


Panel Mix: Magazine editor, podcast producer, visual journalist, digital engagement specialist.


BREAK: Optional discussion breakouts 


  • Get involved with ACP
  • Additional programming ideas
  • Water Cooler


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Panel 3: Revenue Generation Ideas That Work 


Focus: Practical strategies for sustainability in Christian media.
Seed Ideas:

  • Membership models vs. traditional subscriptions.
  • Grant funding for faith-based journalism.
  • Sponsorship/underwriting approaches that align with mission.
  • Community-based giving (crowdfunding, year-end appeals).
  • Diversifying revenue: events, merchandise, niche products (e.g., devotionals, webinars).
  • Case studies: a small publication that found a creative, replicable revenue stream.


Panel Mix: Publisher, development officer, grant consultant, small-press editor with success story.