Wednesday, April 29
Noon: Registration Opens
4 p.m. Newcomer Orientation
5 p.m. Walk to St James Cathedral (8-minute walk) for opening worship, Choral Evensong
7 p.m. Opening reception at the Novotel
Thursday, April 30
9:15 – 10:30 a.m. Workshop 1 – (Editorial) Joyce Smith: Covering Diversity
9:15 – 10:30 a.m. Workshop 2 – (Editorial/Marketing) Salina Vanderhorn: Trends in Design
9:15 – 10:30 a.m. Workshop 3 – (Marketing/Social Media) Travis Allison: Building Community Through Social Media
9:15 – 10:30 a.m. Workshop 4 – (Advertising) Sandra Sims: What Makes a Great Media Kit
10:45 a.m. – Noon. Workshop 5 – (Editorial) Sue Ferguson: Reporting Controversty Objectively
10:45 a.m. – Noon. Workshop 6 – (Social Media) Kristin Ostensen: Building a Successful Social Media Campaign
10:45 a.m. – Noon. Workshop 7 – (Design) Salina Vanderhorn: Trends in Design
3:30 – 4:45 p.m. Workshop 8 – (Web) Graham F. Scott: Finding and Keeping Readers on the Web
3:30 – 4:45 p.m. Workshop 9 – (Editorial) Larry Krotz: Telling Better Stories
3:30 – 4:45 p.m. Workshop 10 – (Circulation) Cindy/Kevin: Monetizing Your Website
3:30 – 4:45 p.m. Workshop 11 – (General Interest) Rick Hemistra: A Portrait of the Canadian Church
Friday, May 1, 2015
10:00-11:30 p.m. (Plenary Session) Nora Young
1:00 – 2:00 p.m. (Roundtable Workshops and Discussion Groups (informal networking)