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Workshops 2015

    Workshops are held Thursday, April 30

    Workshop presenter bios

    1. Covering Diversity  Presenter: Joyce Smith
    2. Trends in Design Presenter: Salina Vanderhorn (repeated)
    3. Building Community Through Social Media Presenter: Travis Allison
    4. What Makes a Great Media Kit? Presenter: Sandra Sims
      A media kit can be so much more than a rate card. It’s your primary promotional tool to showcase what your publication has to offer potential advertisers. With examples from church press members and big consumer brands alike, you’ll get actionable ideas on how to create media kits and promotional materials that improve your ad revenue.
    5. Reporting Controversy Objectively  Presenter: Sue Ferguson
    6. Trends in Design Presenter: Salina Vanderhorn (repeated)
    7. Building a Successful Social Media Campaign  Presenter: Kristin Ostensen
      You’ve got great content. So now what? A successful social media campaign is more than just putting a link on Facebook. This workshop will look at how to strategically plan and share your content to maximize reach and engagement. We will also explore how to do “live” social media campaigns during major events.
    8. Finding and Keeping Readers on the Web Presenter: Graham F. Scott
      The big challenge for publishers today is finding the right audience in the first place, catching their attention, and turning them into regular readers. We’ll take a whirlwind tour of the tools and techniques that leading digital publishers are using to grab readers’ attention and keep it. A little bit Angus Reid, a little bit P.T. Barnum, you’ll leave with some practical ideas for enriching your relationship with your online audience.
    9. Telling Better Stories Presenter: Larry Krotz
      We are all storytellers. That’s what we do when we report, when we write an editorial, when we compose a column.  Yet we worry that our stories could be better. Are there ways we can we make them so? Or, more important, what kinds of things get in the way of us writing the way we know we can? In this workshop we’ll try to identify and grapple with the roadblocks that might stand in the way of being better storytellers— whether they’re habits, beliefs, or the systems in which we work. In advance of the workshop, you might want to think about your own roadblocks and prepare to share them.
    10. Monetizing Your Website  Presenters: Cynthia Martens and Kevin Shanley
      Are you giving away your intellectual property? Are you struggling to figure out what paid content model to use on your website? In the ever-changing landscape of web publishing this workshop can help you determine what works best for your audience. Using real scenarios and statistics this workshop will show you how implement paywalls, test price points, and add to both your circulation and your bottom line.
    11. A Portrait of the Canadian Church Presenter: Rick Hemistra

    Friday, May 1, 2015

    10:00-11:30 p.m. (Plenary Session) Nora Young

    1:00 – 2:00 p.m. (Roundtable Workshops and Discussion Groups (informal networking)