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How we did it

    Interviews and case studies from award-winning ACP members.

    All About Blogs

    Seven or eight years ago I would have said, “a single and largely unfiltered voice, a loosely defined core topic with eclectic peripheral content, a combination of subject mastery and an openness about where it ends and speculation starts, writing that is punchy and funny, a space to host good conversation.”

    Always in Search of Good Stories

    We often seek out writers who blog to ask them to revise or expand a piece for the magazine. We work hard to find new writers from any source we can, whether through contacts at conferences, recommendations from friends and colleagues, or our own reading. I think the Century has been willing to risk trying out new writers Not all risks pay off, but it’s crucial to keep expanding the field of writers—and expanding the diversity of writers in age and background. It can also be useful to ask established writers to wander a ways out of their ordinary path—like invite an academic to be more personal and revealing, or ask a theologian to write about fiction—so as to get a fresh approach.

    A marketing campaign that succeeded “beyond our wildest dreams”

    “This campaign is everyone’s dream,” said the Associated Church Press judge who gave a Best in Class/Award of Excellence to Catholic Extension for its marketing campaign developed around a cartoon cutout of Pope Francis. The campaign was picked up by major media outlets across the country, and even caught the attention of the Pope himself.

    Christian Chronicle’s refugee followup

    I was invited to Singapore for the final service of a congregation in their current building before they tore it down and rebuilt it. I knew there were discount flights from Singapore to most places in Southeast Asia, and my attempt to visit Bangkok in 2010 was thwarted by political instability. So I wanted to try again.

    The Ten Commandments of feature writing

    1. Thou shalt think small. Zero in on a very narrow topic or a tiny slice of a big one. Concentrate on one blade of grass, not the whole lawn, on one soldier, not the army.